MediaOS integrates directly with Google Ad Manager, giving publishers the ability to book, deliver, and invoice digital ad campaigns seamlessly. This article explains how to connect your Google Ad Manager account, configure ad units, insert products into contracts, and manage billing once campaigns are delivered.
Google Ad Manager Integration #
Google Ad Manager is a free ad management platform used to schedule, deliver, and track digital ad inventory. MediaOS supports full integration with Google Ad Manager, allowing you to book inventory from proposals within MediaOS. Once a proposal is submitted, the order is automatically pushed to Google Ad Manager, including creative placements and automated invoicing.
To connect your account, go to the Integrations window in MediaOS and click Configure next to Google Ad Manager. Then click Connect and complete authentication. You will be asked to enter your Network Code, which can be found in your DFP URL. For example, in the URL https://www.google.com/dfp/2032576#delivery, your network code is 2032576.
After entering your network code, use the Designated Network Users dropdown to assign a MediaOS user whose name will appear on new orders placed in DFP. At this stage, you’ll also need to configure your products for use with Google Ad Manager. If you need help during this step, reach out to MediaOS support via live chat.
Important: Google Ad Manager must have its API enabled before connecting. This must be done by a Google Ad Manager administrator. Learn more about enabling the API here.
Creating Your Ad Units #
Once a product is created, go to the Google Ad Manager Products page in MediaOS and click Manage Units next to your new product. Then select + Unit to begin configuring your ad unit settings. In the Ad Unit Form, you can define general parameters like ad size name, sponsorship or standard type, priority level, and whether the ad will be billed by impressions or clicks. Once configured, click Create to save the ad unit. Be sure to double-check your selections—these settings are locked once saved.
Next, click the Ad Sizes & Pacing tab to choose the ad sizes you want your sales reps to offer. Use the Inventory Sizes dropdown to select from standard display options. You can lock any selection to prevent changes by sales or production staff.
Under Display Creatives, you can define how multiple creatives rotate within a single line item. Options include Evenly, Optimized, Weighted, or Sequential. Similarly, the Rotate Creatives menu lets you determine how multiple creatives should behave when served on a single page—also using options like Even, Optimized, Manual, or Sequential.
If you want to control how often users see the same ad, use the Impression Capping section to set frequency caps. You can add up to 10 caps per line item.
The Targeting tab allows you to include or exclude placements from your ad campaigns. Simply use the checkboxes to include on the left and exclude on the right. Note that excluding a parent item also excludes all child items.
In the Geography tab, you can enter cities, states, or countries to target or exclude by location. Use the Technology tab to narrow targeting by mobile carrier, browser, device type, or operating system. Each option can be toggled between enabled or disabled.
To finalize the unit, navigate to the Rates tab, enter a rate name and CPM, then click Add Rate. When everything is complete, click Save to confirm. Repeat this process to create additional ad units for other products as needed.
Adding a Google Ad Manager Insertion #
With your Google Ad Manager product and ad units set up, you can now insert them into a proposal. From the Sales section in the left-hand navigation menu, go to the Contracts tab. Choose an existing proposal or click +Contract to create a new one. In the product selector, choose your newly created Google Ad Manager product.
Select the date range for the product to run—these dates must be set in the future. From the Unit/Size dropdown, select the corresponding ad unit. In the Bill dropdown, choose either Per Contract for a fixed amount or As Delivered to invoice based on delivery performance. If charging per impression, enter the number of impressions in the Quantity field.
Use the Ad Rates & Pricing menu to select your configured ad rate and book a specific ad size. This section also allows you to adjust display, rotation, and capping settings for the campaign. Navigate to the Targeting tab to specify where the ad will be included or excluded. The Geography tab lets you include or exclude specific locations, and the Technology tab allows you to limit targeting to particular devices, browsers, or operating systems.
Once all selections are configured, click +Add Line Item to add the product to the contract.
Billing Your Delivered GAM Product #
If the billing method is set to Per Contract, you can invoice the campaign using standard MediaOS invoicing tools. If the billing method is As Delivered, MediaOS will import the delivery data directly from Google Ad Manager.
To do this, click Accounting > Billable Line Items from the left-hand navigation menu. Click Import Delivered to bring in the latest delivery information from Google. Note that this process may take up to 10 minutes to complete.
Tip: Always confirm that ad units and billing settings are correct before launching campaigns to ensure delivery aligns with contracted terms.
