Once you have your ad server embedded into your site, click on the Sales tab.

• Create a new contract proposal
• Specify your unit size, quantity, etc. Note: You can target readers based on their audience and other specifications. Click Get Audience Count to get estimates of what’s available.
• You can specify unit size and which dates you want the ad to run between using the dialogue boxes at the top of the screen. Keep in mind, you can target the individual ad based on different pages. This means you don’t have to put specific ad units everywhere, you can just put generic ones wherever you want, then go back in later and target the sections, specific pages, authors, tags, types of pages, etc.

Note: In order to use the Reader Must Be feature, you have to be using our full audience member platform. If you’re using that, you’re able to use the Reader Must Be feature to target specific groups or to not target specific groups. 

• The Reader Must Be feature will look at the website and create your Forecast Inventory, which looks at your website and shows you your current page impressions as well as anticipated future impressions. This feature breaks it down by device, known vs. unknown, etc. This will give you an idea of what inventory will look like across different pages and categories. 

Once you enter in your specifications and add your item, you’re done. The information is loaded and ready to go.