Part of the MediaOS mission is to provide analytics for every single thing that you sell. We’ve made it simple for you to set up a phone number that records conversations, tracks data and is perfect for print ads, billboards and even digital ads. Read below to learn how to set up call tracking.
Why Use Call Tracking? #
At MediaOS, we believe in delivering clear, trackable ROI for everything you sell. Our Call Tracking feature allows you to assign unique phone numbers to specific line items, making it easy to monitor how many calls an ad drives, how long the conversations last, and even listen to recordings of those calls. This is especially useful for print ads, billboards, and digital placements where call-to-action tracking can otherwise be difficult to quantify.
Setting Up Call Tracking #
To set up a trackable phone number, start by logging into the MediaOS platform. If you don’t have your login credentials, contact your team leadership to retrieve them. Once logged in, click the Delivery icon from the left-hand sidebar to access the Delivery workspace.
At the top of the page, you’ll see several tabs. Confirm that you are on the Line Items tab. Find the line item you'd like to track and click View. A dialog box will appear with all related configuration options.
Scroll down until you see the Call Tracking Analytics section, then click the Set Up Phone Number tab. First, enter your area code in the indicated field. MediaOS will generate a list of available numbers. Choose one from the dropdown menu.
Next, in the Auto Delete After field, type in the number of months you want to retain the phone number. For most use cases, it's best practice to extend this period so you can continue tracking beyond the campaign's end date.
In the Send Caller to Phone Number field, enter the forwarding phone number—this is where calls to the tracked number will be redirected (e.g., your advertiser’s business line). Once all information is filled out, click the blue Purchase button to confirm. MediaOS will process the request and apply the associated charge to your account.
What Happens After Setup #
Once the phone number is active, any call made to that number will be automatically forwarded to the designated business line. The system will play a short message informing the caller that the call is being recorded for quality assurance.
Each call is then recorded and logged in the system, giving you full access to playback. You’ll also gain visibility into call duration and total number of calls received, allowing you and your advertisers to track engagement and performance for that campaign with real, measurable data.
Tip: Use unique call tracking numbers for each major campaign or product category to measure their individual effectiveness.
