Broadstreet

Our Broadstreet integration allows you to book ads in your MediaOS account and sync them to the zones you have configured in your Broadstreet account. 

Connecting to Broadstreet #

1. Configure your zones in BroadStreet. Learn about site set up for any site with Broadstreet here.
2. In MediaOS, click on your profile avatar in the bottom left-hand corner and select Integrations > Broadstreet Ads.
3. Click the Configure button to open.
4. Plug-in your Access Token.
   • Once the two platforms are synced and your Broadstreet Zones are set up, you're ready to create Products and Ad Sizes in MediaOS.
5. Within the Broadstreet Ads integration screen, choose if you want to create a CPM Product or a Time base Product.
   • CPM based products will bill the customer based on the number of impressions delivered to by the ad. A Time based product will bill a fixed amount and will help manage ads that are share of voice or rotate within a designated location.
6. Now, configure your New Website by naming the product in the Product Name field.
7. Then, select the proper Network from the Network dropdown
8. On the Edit screen of the product, you can add a Product Status. Then, input a Product Description, Enable Checkout and upload a Product Logo.
9. Click Update.
10. Click on the Ad Sizes tab and then click the +New dropdown and select Add Size.
11. Name your Ad Size, input ad specs and choose which Broadstreet Zone to map the ad to.
12. Create the Ad Rate that corresponds to this Ad Size and Save.
13. Repeat these steps until all MediaOS Ad Sizes and Broadstreet Zones are mapped

When you have a Broadstreet ad booked, you have additional tools to help you view and manage the campaign. This article will take a look at how to get to the Broadstreet details panel and will walk through its capabilities.

Access the Details Panel #

To access the Broadstreet Details Panel, click on the Broadstreet line item from the contract.

Scroll to the bottom of the Line Item Details Panel to see the Broadstreet integration.

Assign Ads Tab #

Use the Assign Ads tab to manage ads for this line item. 

Click the Manage Ads button to see a list of your Broadstreet ads. You can use this dialog to add new ads to the system.
Note: You must be connected to your Broadstreet account to see these ads.

Details Tab #

Click on the Details tab to view pertinent information regarding this campaign. Here, you will see campaign information as well as analytics showing how this ad is performing.

Use the Name field to provide this campaign with a unique name.

Flight Tab #

Use the Flight Tab to view and manage the following information:

• Start Date: The date that this campaign should become active.
• End Date: The date that this campaign should end.
• Paused: Select this checkbox to pause this campaign.
• Archived: Select this checkbox to archive this campaign.
• Impression Target: Use this field to provide the intended number of impressions for this campaign.
• Campaign Display Type: Use this field to determine whether this campaign should repeat on a page or not.

Placements Tab #

Use the Placements tab to select your advertisements, which Zone to link it to, and which types of devices you would like to target with this campaign.

Keywords Tab #

Use the Keywords Tab to assign keywords to target with this campaign.

Use the Keywords field to input any keywords to target with this campaign.

Select the Keyword Exclusivity checkbox to only show this ad on zones that contain the keywords you entered above.

Use the Negative Keywords field to input any keywords that this campaign should avoid.

Weighting Tab #

Use the weighting tab to determine the priority for this campaign. Use the drop-down menu to choose the weight according to your Broadstreet configuration.

Geo-targeting Tab #

Use the Geo-targeting tab to configure any geographical targeting for this ad. Use the Search Places field to search for any locations you want to target. You can enter a radius relative to the location and choose whether you would like that to be included or excluded from the location.

Click the Update Campaign button when you are satisfied with your selections.

Analytics #

You can use the Broadstreet Details Panel to see how the ad is performing. Scroll to the bottom of the Broadstreet Details Panel to see the analytics section.

Below, you will see the total number of impressions served, the total number of clicks this ad has gotten, and the total click-through percentage. You will also see how this ad is performing on a daily basis.

Click the Export to CSV button to export these results in a CSV format.