Enabling Single Sign-On (SSO) through LinkedIn and Microsoft helps streamline the registration process on your MediaOS-integrated website—making it easier for users to sign up and instantly improving engagement. With SSO, visitors can bypass manual form fills and log in using familiar credentials, while your CRM is automatically enriched with verified user data. This not only increases conversion rates but also powers downstream automation like newsletter enrollment and subscriber personalization.
Setting up LinkedIn SSO: #
To set up LinkedIn SSO, begin by visiting the LinkedIn Developer Portal at developer.linkedin.com. Once logged in, click My Apps from the top navigation and select Create App. Follow the steps to enter your app details, including the app name, associated LinkedIn Page URL, privacy policy URL, and upload your app logo. After agreeing to the terms and conditions, click Create to finalize your new app.
After the app is created, you’ll need to request access to LinkedIn products. Open the app you just created and click the Products tab. From there, locate Share on LinkedIn and click Request Access. You should also request access for Sign In With LinkedIn using OpenID Connect to enable the SSO functionality.
Next, retrieve your client credentials by navigating to the Auth tab in your app’s dashboard. Copy both the Client ID and Primary Client Secret, as you’ll need to send these to your MediaOS Account Manager to complete the integration.
Once you have sent your credentials, return to your LinkedIn app settings. Under Authorized Redirect URLs for Your App, add the following redirect URL:https://mos-scripts.com/user/sso/linkedin/step2.php
This ensures that LinkedIn can properly route authentication responses back to MediaOS. After completing these steps, your LinkedIn SSO setup is ready for use.
Setting Up Microsoft SSO: #
For Microsoft SSO setup, start by visiting the Microsoft Azure Portal. After logging in, click on App Registrations and select New Registration. During registration, under Supported Account Types, select the option for Accounts in any organizational directory (Any Microsoft Entra ID tenant - Multitenant) and personal Microsoft accounts (e.g., Skype, Xbox). For the Redirect URI, select Web and enter the following URL:https://mos-scripts.com/user/sso/microsoft/step2.php
Then click Register to create your app.
Once your app registration is complete, copy the Application (Client) ID—this will serve as your Client ID for integration purposes. To create a Client Secret, click Add a Certificate or Secret, then select New Client Secret. Enter a descriptive name, set the expiration to 24 months, and click Add. After the secret is generated, be sure to copy the Value immediately, as this will be your Client Secret.
Finally, send the Application (Client) ID and the Client Secret to your MediaOS Account Manager to complete the Microsoft SSO integration. Once this information is processed, your Microsoft SSO setup will be fully complete.
