Google Ad Manager (formerly DoubleClick for Publishers (DFP)) is a free ad management solution that helps publishers sell, schedule, deliver, and measure all of their digital ad inventory. MediaOS offers an integration with Google Ad Manager, so you can book inventory directly from Ad Manager on proposals in MediaOS. The orders will automatically place in Google Ad Manager, complete with artwork placement and automated invoicing.

Important Note: Google Ad Manager must have API enabled in order for the integration to work. An administrator for the Google Ad Manager account can enable that. Please visit this google document for more information on enabling the API.

Setting Up the Google Ad Manager Integration #

• Click on your profile avatar in the bottom left-hand corner of the screen.
• Select Integrations from the dropdown menu.
• Click the Configure button next to the Google Ad Manager integration.
• Click the Connect button. Then the Google Ad Manager screen will load.
• Here you will input your Network Code from your Google Ad Manager. You can find this number in the URL when you log into your Ad Manager account.
  • For example, in the URL https://www.google.com/dfp/2032576#delivery, your network code is 2032576.

Configuring Your Products with the Google Ad Manager Integration #

Once you have completed the integration, you need to set up your products. With the Ad Manager integration, your products are the packages that your sales reps are allowed to sell.

• Click on your profile avatar in the bottom left-hand corner of the screen.
• Select Integrations from the dropdown menu.
• Click the Configure button next to the Google Ad Manager integration.
• Click the Manage Products button.
• Select the + New Product/Website button to setup your new product.
• Input the name of the product (the name of the website) and choose which network you want to connect to.
• Click the Create button to save your selections.

Creating your Ad Units #

With the product created, you now need to configure your ad units. Depending on how you sell your website ads, your ad sizes can be anything from traditional ad sizes like Banner Ads or they can be your packages.

Create An Ad Unit #

• From the Google Ad Manager Products page, click the Manage Units button next to your newly created product.
• Click the + Unit button to enter your parameters.
• Use the Ad unit form to configure the general settings for this ad. Click the Create button to save your selections.
  • Note: Once you configure these settings, they are set in stone. Please double-check your work before choosing these options.
  • Ad Size Name – This is the name of the Ad Size.
  • Type – Use this drop-down to choose whether this ad size is a standard or sponsorship type
  • Priority – Choose the priority level of this ad size.
  • Type – Use this drop-down to choose whether this ad is impressions or clicks-based.
• Here, you will have the opportunity to choose which ad units you would like your sales reps to offer.
  • Click the Ad Sizes & Pacing tab to choose your offered sizes.
  • Click the Inventory Sizes drop-down button to choose which sizes you have to sell.
  • Locking your selections prevents sales and production staff from changing this ad size configuration. Note: You can do this for any selectable fields in this menu.

Choose How You Want the Ads Distributed #

• Use the Display Creatives drop-down menu to choose how you want these ads distributed. If your line item contains multiple creatives, you can define which creative displays as part of a rotation when the line item is delivered to the user. If your line item only contains one creative, creative rotation rules don’t have any effect.
  • Evenly: Each creative displays equally at random.
  • Optimized: Creative with the highest CTR displays more often.
  • Weighted: Creatives displayed at a frequency you define.
  • Sequential: Creatives display to each user in the order you specify.
• Use the Rotate Creatives drop-down menu to control how creatives are displayed on a single webpage. You’ll use this when there are multiple active creatives in a single line item.
  • Even: Each creative is displayed equally at random.
  • Optimized: The creative with the highest CTR displays more often.
  • Manual: Creatives displayed at a frequency you define.
  • Sequential: Creatives display to each user in the order you specify.
• Use the Impressions Capping section to limit the number of times a user can be served a line item within a time period. You can add up to 10 frequency caps per line item.

Set Up the Ad’s Targeting #

• Use the Targeting tab to include and exclude the placements for your ads. This information is provided directly from Google Ad Manager. For more information about targeting, check out this article.
  • Click the left checkboxes to include the results in your targeting, click the right checkboxes to exclude them.
  • Note: Excluding an item from the parent level will also exclude all children.
• Use the Geography tab to include and exclude different locations. You can type a city, state, or country in these fields.
• Click the Technology tab to include and exclude specific mobile carriers, browsers, device types, operating systems, and more.
• Click the checkmark button to switch between enabled and disabled for your selections. If a field is disabled, it will display the X icon.
• Click the Rates tab to configure your rates for this Ad Unit.
  • Provide a name and rate per CPM for your Ad Unit. Click the Add Rate button to add this rate.
• Click the Save button to save your selections.
• Repeat steps 2-17 for any other ad units you would like to create for this product.

Adding a Google Ad Manager Insertion #

Now that you have your Ad Manager Product set up, you can add it to your contract proposal as you would with a conventional product.

• Click Sales using the left-hand navigation menu.
• Click +Contract to create a new contract or proposal.
• Complete the prerequisite information as discussed in this article.
• Choose your product from the product selector screen.
• Choose the date range that you would like this product to run.
  • Note: These dates must be in the future.
• Choose the Ad Unit from the Unit/Size drop-down menu.
• Choose the billing method from the Bill drop-down menu. This option states when and how much your customer will be billed for the delivery of this product.
  • Per Contract – This option is a fixed amount. If you are selling 100 impressions for $1000, the customer will be billed this no matter what.
  • As Delivered – This option will bill the customer as the product is delivered.
• Use the Quantity field to charge per impression. For example, if the customer purchased 100 impressions, the quantity would be 100.
• Choose your Ad Rate from the drop-down menu.
• Use the Ad Rates & Pricing menu to book specific ad sizes for this product. You can configure display, rotation, and capping for the product here as well.
• Click the Targeting tab to set your targets for this product.
  • Note: The left checkbox is to include this Unit, the right checkbox is to exclude it.
• Click the Geography tab to include or exclude a specific location for this product to appear.
• Use the Technology tab to include and exclude targeting your ad to certain technology limitations.
• Click the + Add Line Item button to save your selections.

Billing Your “As Delivered” GAM Product #

If you chose ‘Per Contract’ as your billing method, you can invoice this product in the usual means. You can find more information on that here.

If you configured your product as ‘As Delivered’, you can import the delivery directly from Google.

• Click Accounting from the navigation menu.
• Select the Billable Line Items tab at the top of the screen to see your line items that are ready to be invoiced.
• Click the Import Delivered button to import the delivery data from Google into MediaOS.
  • Note: This importing process could take up to 10 minutes.
• You can now invoice this product per instructions found here.